Saturday, March 18, 2017

Course Outline for Retailing Techniques for Supplements


  I.      Course Description:  The course aims to provide the participants the skills and tools to identify and qualify potential clients, get appointments, prepare and conduct a sales conversation, close the sale and activate a follow-up process.

II.      Pre-requisites:  Supplementation Training           

III.    Duration:  1 hour

IV.      Materials:  Laptops, Projector
  
V.       Audience:  Distributors

VI.   Outline Topics:         

Major Topic
Key Concepts
 Introduction
Course objectives and expectations
Retailing
Concept and importance of retail selling
Preparation
Importance of product knowledge
Initial Contact
Preparation for the initial contact
Sales Presentation
Establishing a connection with clients
Handling objections
Closing the Sale
Recognizing when to close the sale
Following Up
The importance of following up
When to follow up with customers

Macronutrients, Micronutrients and Phytochemicals (Natural Supplements)


Deliverable
Presentation Visuals
Objectives
·         To provide an insight into basic nutrition.
·         To present the features and benefits of Macronutrients, Micronutrients and Phytochemicals in Supplements
Pre-requisites
None
Recommended pre-learning
Basic Nutrition
Brief description
This module is an overview of basic nutrition 
Delivery method
Instructor Led Training (ILT)
Length/Duration
1 hour and 30 minutes
Audience
·         Customers
·         Prospects
·         Public
Translation
Text in English
Design strategy
PPT, Facilitators Guide, Participants Guide



Detailed Content Design

Frame
Objective
Content
Instructional strategy / Media description
Additional notes
1
Title Page
Title:  Macronutrients, Micronutrients and Phytochemicals in Supplements
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1a
Guidelines
Title:  Guidelines
·         No Photos, Video or Audio Recording

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1b
Guidelines
Title:  Guidelines
·         FDA Warning

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2

Health and Wellness
Title: Health and Wellness

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2a
Health and Wellness
Title: Health and Wellness


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2b
Health and Wellness
Title:  Health and Wellness
·         Positive mental attitude, exercise, rest or relaxation and good nutrition are essential factors to achieving healthy life.


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3
Nutrition
Title:  Nutrition

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3a
Nutrition
Title:  Nutrition
·         Nutrition is the process of providing or obtaining the food necessary for health and growth.

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3b
Nutrition
Title:  Nutrition
·         Good nutrition means getting the right type, amount and combination of nutrients to maintain body cells, tissues, and organs, and support normal growth and development.

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3c
Nutrition
Title:  Basic Nutrition is Universal
·         People all over the world are different, but they’re also the same.  Regardless of age, gender or geographic location, they share the same basic nutritional needs.  

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3d
Nutrition
Title: Basic Nutrition is Universal

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3e
Nutrition
Title:  Basic Nutrition is Universal
·         Macro, Micro, Phyto.   Your foundation for wellness.
·         Nutrients can be broken down into different types: macronutrients, micronutrients, and phytonutrients.


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3f
Nutrition
Title:  Basic Nutrition is Universal
·         Macro, Micro, Phyto.   Your foundation for wellness.
·         Macronutrients, micronutrients and phytonutrients are essential nutrients because your body can't make them, so you have to get them from the foods you eat.

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3g
Nutrition
Title:  Macronutrients
·         "Macro" means big.  Macronutrients are nutritional components of the diet that are required in relatively large amount.

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3h
Nutrition
Title:  Macronutrients
·         Basic nutrition is composed of three main macronutrients: protein, fat, and carbohydrates.

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3i
Nutrition
Title:  Macronutrients
·         Proteins are the body’s building blocks: they help us grow and repair our cells.

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3j
Nutrition
Title:  Macronutrients
·         Fat stores energy for the long term, and is also a great barrier for our cells and body.


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3k
Nutrition
Title:  Macronutrients
·         Carbohydrates are used for immediate energy, like quick fuel.

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3l
Nutrition
Title:  Macronutrients
·         In addition to macronutrients, we need micronutrients – vitamins and minerals

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3m
Nutrition
Title:  Micronutrients
·         “Micro” means small.  Micro because we need them in much smaller quantities everyday, even though they play a big role in the body.

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3n
Nutrition
Title:  Micronutrients
·         Vitamins are nutrients your body needs to function and fight off disease. Your body cannot produce vitamins itself, so you must get them through food you eat or in some cases supplements.

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3o
Nutrition
Title:  Micronutrients
·         Like vitamins, minerals are substances found in food that your body needs for growth and health.  


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3p
Nutrition
Title:  Micronutrients
·         There are two kinds of minerals: macrominerals and trace minerals.   Macrominerals are the minerals your body needs in larger amounts while trace minerals are the elements that are required in minute quantities for physiological functioning.

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3q
Nutrition
Title:  Phytonutrients
·         Phytonutrients are organic components found in plants that are thought to promote human health.  The term “phyto” originates from a Greek word meaning plant.

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3r
Nutrition
Title: Phytonutrients
·         Video: “Why Phytonutrients”

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3s
Nutrition
Title:  Phytonutrients
·         Fruits, vegetables, grains, legumes, nuts and teas are all rich sources of phytonutrients.   They help protect plants from germs, fungi and other threats.  And when absorbed by our bodies, phytonutrients can help us stay healthy and keep our bodies working properly.

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4
Where do I start?
Title:  Where do I start?
·         Supplements provide us with the nutrients for a healthy foundation.

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4a
Where do I start?
Title: Where do I start?
·         Video: “Simplify Life”

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4b
Where do I start?
Title:  Where do I start?
·         Macronutrients
·         Proteins are the body’s building blocks – they help us grow and repair our cells.

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4c
Where do I start?
Title:  Where do I start?
·         Macronutrients
·         Omega-3 fatty acids help maintain overall health, including healthy cardiovascular and nervous systems.

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4d
Where do I start?
Title:  Where do I start?
·          Micronutrients + Phytonutrients
·         Vitamins work together with macronutrients to perform hundreds of roles in the body that sustain life.
·         Phytonutrients provide an extra level of antioxidant protection.




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4e
Where do I start?
Title:  Where do I start?
·         Let’s pack our diets with vitamins, minerals, phytonutrients, omega 3 and amino acids power like no other.

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4f
Where do I start?
Title:  Where do I start?
·         Supplements to help you establish a strong nutritional foundation.

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5
Why Protein?
Title:  Why Protein?

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5a
Why Protein?
Title:  Why Protein?
·         Protein is required for growth, maintenance and repair of tissue. Every cell is made stronger with protein.   Protein helps our bodies stay energized, build muscle and maintain lean muscle even as we age. Because the body doesn’t store protein, it must be replenished every day.

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5b
Why Protein?
Title:  Why Protein?
·         The body uses protein to build new cells, maintain tissues, and regulate cell function. Trillions of cells make up the tissues of the organs in our bodies. We need healthy cells to have a healthy body.  But all cells go through cycles -- they die every day, every second. Protein rebuilds our bodies’ cells.

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5c
Why Protein?
Title:  Why Protein?
·         Protein is made up of 20 different amino acids. Nine of them are essential, meaning our bodies don’t produce them and they must be consumed in our food.
·         Without proteins our cells wouldn’t function.

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5d
Why Protein?
Title:  Why Protein?
·         Because the body does not store protein, daily intake is necessary.

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5e
Why Protein?
Title:  Where Protein?
·         The World Health Organization recommends 0.83g of high-quality protein per Kg of body weight* per day

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5f
Why Protein?
Title:  Why Protein?
·         For a person weighing 60Kg that equates to almost 50g of protein each day. Or about 8 eggs. Athletes and very active people need even more.


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6
Why Omega 3?
Title:  Why Omega 3?

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6a
Why Omega 3?
Title:  Why Omega 3?
·         Omega-3 fatty acids are essential nutrients our bodies need - through diet or supplementation.

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6b
Why Omega 3?
Title:  Why Omega 3?
·         They help maintain healthy cardiovascular and nervous systems - functions that are extremely important for the heart and the brain.  They support our veins and arteries, which carry the nutrients to all the cells in our body.

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6c
Why Omega 3?
Title:  Why Omega 3?
·         People are consuming more meats and less fish, which means we may have more omega-6 in our bodies, but not enough omega-3.

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6d
Why Omega 3?
Title:  Why Omega 3?
·         Omega-3 promotes heart health, supports brain and vision health, and promotes joint flexibility and mobility.

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6e
Why Omega 3?
Title:  Why Omega 3?
·         The American Heart Association recommends eating at least two servings of fish (particularly fatty fish) per week.* Each serving is 100 grams of cooked flaked fish. Fatty fish such as salmon,  mackerel, herring, lake trout, sardines and albacore tuna are high in omega-3 fatty acids.

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7
Why Multivitamins?
Title:  Why Multivitamins?

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7a
Why Multivitamins?
Title:  Why Multivitamins?
·         Vitamins and minerals are essential nutrients that our bodies need to get through diet, or supplementation.   They work together with macronutrients to perform hundreds of roles in the body that sustain life.

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7b
Why Multivitamins?
Title:  Why Multivitamins?
·         Even though vitamins and minerals are both considered micronutrients, they differ in their chemical makeup. They’re different but they complement each other. 

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7c
Why Multivitamins?
Title:  Why Multivitamins?
·         There are two types of vitamins – fat soluble and water soluble.

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7d
Why Multivitamins?
Title:  Why Multivitamins?
·         Fat soluble vitamins can be stored in your body for future use.

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7e
Why Multivitamins?
Title:  Why Multivitamins?
·         Water soluble vitamins travel through the bloodstream and need to be replenished daily. Whatever the body doesn’t need is flushed out.

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7f
Why Multivitamins?
Title:  Why Multivitamins?
·         60-87% of men and women globally DO NOT EAT the recommended minimum of five servings (400g) of fruits and vegetables per day.

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8
Product Usage
Title:  Product Usage


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9
Selling Supplements
Title:  Selling Supplements


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9a
Selling Supplements
Title:  Selling Supplements
·         Start your healthy business with supplements

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9b
Selling Supplements
Title:  Selling Supplements
·         What will you get with supplemets?
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9c
Selling Supplements
Title:  Selling Supplements
·         Steps to Retailing Supplements
1.       Preparation
2.       Prospecting
3.       Reaching out
4.       Exploring
5.       Closing
6.       Following up

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9d
Selling Supplements
Title:  Selling Supplements
·         First Step: Preparation
·         Know your products
·         Try the products
·         Know your target customers
·         Know your competitors
·         Identify sales opportunities


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9e
Selling Supplements

Title: Selling Supplements
·         Activity 1: Match the benefits with the products

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9f
Selling Supplements

Title: Selling Supplements
·         First Step: Preparation
·         Your target customer is:
·         Anyone who wants to build a strong nutritional foundation to achieve optimal nutrition.
·         Anyone who wants a powerful type, effective amount, and right combination of nutrients.

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Selling Supplements
Title:  Selling Supplements
·         Second Step: Prospecting
·         Identify your prospects and their needs
·         Establish connection with your prospects

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Selling Supplements
Title:  Selling Supplements
·         Third Step:  Reaching Out
·         Utilize the right approach
·         Reach out at the right time
·         Build relationship

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9i
Selling Supplements
Title:  Selling Supplements
·         Fourth Step: Exploring
·         Explore for needs, concerns, wishes
·         Explain features and benefits to solve their needs

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9j
Selling Supplements
Title:  Selling Supplements
·         Fifth Step: Closing
·         Review the identified needs
·         Summarize the order, delivery plan and cost
·         Ask for the sale

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Selling Supplements
Title:  Selling Supplements
·         Sixth Step: Following up
·         Improves client satisfaction
·         Provides opportunities to replace depleted product

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9l
Cross-selling
Title:  Cross-selling
·         Cross selling is valuable for you and your customer.  

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9m
Cross-selling
Title:  Cross-selling
·         Cross selling encourages a lasting, mutually beneficial relationship that you will both appreciate.

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9n
Cross-selling
Title:  Cross-selling
·         Benefits of Cross-selling

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9o
Cross-selling
Title:  Cross-selling
·         Offer other supplement products.

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10
Summary
Title:  Summary

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